You’re not alone if you take for granted that the ingredients in your beauty products have all been tried and tested to make sure they don’t affect your health. Women in the US pack an average of 12 beauty products and 168 chemicals into their daily routines, according to a study by the Environmental Working Group (EWG). That’s a lot of stuff going on your body. Unfortunately, how safe they are can depend on where you live.
In the EU over 1,500 human and environmental toxins are banned from skincare and cosmetics. In the US it’s just 30, under laws that haven’t been updated for over 80 years. The US beauty industry is pretty much unregulated meaning consumers have to educate themselves about what’s going on their body. Products in the US are tested for “short term irritancy, but not long term safety”, according to Dr. Kathryn Rexrode, chief of Women's Health at Harvard Medical School. In other words, just because you can buy it, doesn’t mean it’s OK to use.
Since 2009, beauty brands have put on shelves over 73,000 products made with chemicals linked to cancer, birth defects and reproductive harm, reports EWG. In the US, toxins can be found in everything from fragrance, deodorant and dry shampoo to serums, moisturizer and lipstick, and a 2019 study in the International Journal of Cancer found that products marketed to African American women were often found to have even higher concentrations of hormone-disrupting chemicals. And that’s not including the toxins and micro-plastics that wash down drains to poison the environment.
None of that is OK. It’s time for the beauty industry to clean itself up, and give consumers skincare they can trust to be effective and safe. Six Gldn has set a new standard to change skincare for the better, and here’s how:
We’ve banned over 2,000 ingredients: including sulfates, parabens, phthalates, ethanolamines, silicones, petrolatum, drying alcohols, synthetic fragrance, mineral oils and PEGs.
Better to be safe than sorry: if the science is inconclusive about an ingredient we leave it out.
Our products are safe for humans, animals and the planet: It’s not just about us. Our products are certified cruelty-free and vegan, and aren’t harmful to the environment.
Looking ahead: we exclude anything that gives a short-term gain at the price of long-term health.
We use sustainable ingredients: We look for the highest-quality ingredients that aren’t harvested and processed at a cost to the environment.